Advertising Value Equivalency Calculator
Advertising Value Equivalency, AVE, answers a seductively simple question: if the editorial coverage your PR earned had been bought as advertising instead, what would it have cost?
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Annual Marketing Budget Calculator
Set a marketing budget by the method most small businesses actually use: a percentage of revenue, checked against a benchmark for your stage.
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Affiliate Marketing Roi Calculator
An affiliate marketing ROI calculator tells you whether your affiliate traffic is an asset or a cost center: it takes clicks, conversion rate,…
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Advertising To Sales Ratio Calculator
What share of every sales dollar goes back into advertising?
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Advertising Share Calculator
Out of every advertising dollar spent in your category, how many carry your brand’s name?
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Cost Per Completed View Calculator
A video view is easy to buy and hard to finish.
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Bottom Up Market Size Calculator
Every pitch deck has a market-size slide, and most of them are fiction: a giant industry total with “we only need 1%” underneath.
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Drop Off Rate Calculator
Drop-off rate is the share of people who start a step and never finish it: visitors who reach a signup form but never submit it, shoppers who begin checkout but never pay.
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Earnings Per Click (EPC) Calculator
Affiliate dashboards bury the one number that prices your traffic.
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Reverse Conversion Rate Calculator
Most conversion math runs forward: traffic goes in, sales come out. This calculator runs it in reverse.
Most of the tools here answer one practical question: what did that marketing actually cost per result. The Cost Per Click Calculator, joined by cost per impression, cost per lead, cost per conversion, and cost per action, alongside cost per call, cost per visit, and cost per completed view for video. Put together, they let you compare paid search, social, email, and video on the same footing instead of comparing unlike figures.
The rest of the collection looks at the business behind the campaign. Acquisition Cost Calculator figures show what a new customer cost to win, set against earnings per lead, while Churn Rate Calculator figures and lead velocity show whether you are keeping customers and growing the pipeline. Market share, market penetration, and market opportunity put your own results in the context of the wider market, and the Return On Spend Calculator ties spend back to what came in. There are also calculators for advertising budgets, return on ad spend, affiliate and influencer rates, sponsorship value, and the value of a keyword — the smaller judgements that shape a marketing plan before any money is spent.