Conference ROI Calculator
Your team spent $5,000 getting to a conference and came home with $12,000 in closed and projected business. Was that a good trip?
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Lead Velocity Rate Calculator
Lead velocity rate (LVR) measures how fast your qualified lead pipeline is growing, month over month, as a percentage.
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Churn Rate Calculator
A subscription business can add customers every month and still shrink, because growth is a bucket with a hole in it: churn is the size of the hole.
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Cost Per Visit Calculator
Cost per visit answers one simple question: how much does each visit actually cost you?
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Cost Per Result Calculator
Your Ads Manager report says you spent $500 and got 25 results, but that still leaves the only question that matters unanswered: what did each result actually cost, and what budget would buy the next hundred?
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Cost Per Reach Calculator
Two campaigns can spend the same $1,000 and put your ad in front of wildly different numbers of people.
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Cost Per Conversion Calculator
Traffic reports tell you what you bought.
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Cost Per Action Calculator
Every campaign report shows clicks, impressions, and spend.
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Cost Per Impression Calculator
Advertising platforms quote prices per thousand impressions, but your invoice arrives as one lump sum, which makes it hard to tell whether a campaign bought attention cheaply or paid premium rates for ordinary reach.
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Effective Frequency Calculator
Effective frequency answers a question every media plan faces: of the people who saw an ad often enough for it to count, how many times did they see it?
Most of the tools here answer one practical question: what did that marketing actually cost per result. The Cost Per Click Calculator, joined by cost per impression, cost per lead, cost per conversion, and cost per action, alongside cost per call, cost per visit, and cost per completed view for video. Put together, they let you compare paid search, social, email, and video on the same footing instead of comparing unlike figures.
The rest of the collection looks at the business behind the campaign. Acquisition Cost Calculator figures show what a new customer cost to win, set against earnings per lead, while Churn Rate Calculator figures and lead velocity show whether you are keeping customers and growing the pipeline. Market share, market penetration, and market opportunity put your own results in the context of the wider market, and the Return On Spend Calculator ties spend back to what came in. There are also calculators for advertising budgets, return on ad spend, affiliate and influencer rates, sponsorship value, and the value of a keyword — the smaller judgements that shape a marketing plan before any money is spent.