Incremental Sales Lift Calculator
A campaign can coincide with good sales without causing them.
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Hurdle Rate Marketing Calculator
A hurdle rate is the minimum acceptable annual return on a marketing investment: your cost of capital plus a risk premium.
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Revenue Per Click Calculator
Revenue per click answers the one question every paid-traffic campaign has to face: how much money does each click actually bring back?
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Max Average Cpc Calculator
Stop guessing your bids.
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Competitor Index Calculator
Are your prices beating the competition or quietly bleeding margin?
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Acquisition Cost Calculator
“Acquisition cost” means two different things depending on who is asking, and confusing them produces nonsense numbers.
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Cost Per Spot Calculator
A media quote that says $20,000 for a flight of ads tells you almost nothing until you know how many placements it buys and how much of that money never reaches the station at all.
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Cost Per Session Calculator
You spent real money on a campaign and the platform reports clicks, impressions, and reach, but none of those tell you what one actual visit to your site cost.
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Cost Per Purchase Calculator
A campaign can look busy and still lose money on every sale.
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Click To Reach Ratio Calculator
Reach tells you how many people saw your post. It says nothing about how many of them cared enough to click.
Most of the tools here answer one practical question: what did that marketing actually cost per result. The Cost Per Click Calculator, joined by cost per impression, cost per lead, cost per conversion, and cost per action, alongside cost per call, cost per visit, and cost per completed view for video. Put together, they let you compare paid search, social, email, and video on the same footing instead of comparing unlike figures.
The rest of the collection looks at the business behind the campaign. Acquisition Cost Calculator figures show what a new customer cost to win, set against earnings per lead, while Churn Rate Calculator figures and lead velocity show whether you are keeping customers and growing the pipeline. Market share, market penetration, and market opportunity put your own results in the context of the wider market, and the Return On Spend Calculator ties spend back to what came in. There are also calculators for advertising budgets, return on ad spend, affiliate and influencer rates, sponsorship value, and the value of a keyword — the smaller judgements that shape a marketing plan before any money is spent.