Laundromat Value Calculator
Buying or selling a laundromat starts with one argument: what the store is actually worth. This calculator prices a laundromat from the sold market first: annual earnings times a selectable multiple that defaults to the BizBuySell sold median of 3.50 times, plus depreciated equipment value. It also shows an income approach that capitalizes net operating income at your cap rate and a revenue-multiple approach as cross-checks, with every component shown separately so you can see which assumption is doing the work. Location grade, lease years remaining and business age adjust the income cross-check; they do not move the market headline.
Disclosure: this tool applies its multiple to annual net operating income (NOI), not to seller’s discretionary earnings (SDE), so the BizBuySell 3.50x median, which is a multiple of SDE, sits on a different basis and is not directly interchangeable with the tool’s headline.
Planning estimate only, not an appraisal. The headline is annual earnings times your selected multiple, plus depreciated equipment. Real valuations start from normalized seller’s discretionary earnings and verified financials; use this to sanity-check an asking price, not to set one.
Quick Answer
For the pre-filled store ($20,000 a month in revenue, $12,000 in expenses, 20 washers, 15 dryers, 8 years old, 12 lease years left, good location, 12% cap rate), the estimate is $360,000: $336,000 of market value (annual earnings of $96,000 times the 3.50 sold median multiple) plus $24,000 of depreciated equipment. The market value alone, $336,000, is the figure to compare with an asking price that already includes the equipment. The old blend is kept below as a cross-check: a $1,012,000 income approach and an $800,000 revenue-multiple approach, which averaged $930,000. Read the cross-check section below before quoting any number to anyone: the old $930,000 blend was about 9.7 times the store’s $96,000 of earnings, against the 3.50 times sold median, and this page now leads with the market figure instead.
Key takeaways
- Real stores trade on earnings: the Coin Laundry Association puts most sales at 3 to 5 times net cash flow, and BizBuySell’s 855 reported sales from 2021 to 2025 show a 3.50 times median multiple of seller’s discretionary earnings.
- The income and revenue legs both run generous at the pre-filled 12% cap rate, which is why they are cross-checks now, not the headline. Treat the market headline as an opening estimate to test, not a market price.
- The lease is the biggest single swing in the income cross-check: the tool moves that leg from 0.80 times (under 2 years left) to 1.15 times (10 or more years). Lease and location do not move the market headline, so a short lease is a reason to discount below the headline, not a factor the headline already contains.
- Equipment adds real money but shrinks fast in the model: 10% a year off a $2,500-per-washer basis, capped at a 70% write-down.
- Quick Answer
- How to use this laundromat value calculator
- The formula this tool actually runs
- Worked example: the $20,000-a-month store
- How this estimate compares with actual sale prices
- Why the lease can make or break the deal
- Equipment value is real, but this tool prices it low
- What competing calculators miss
- Before you sign: checks that move the price more than any formula
- Frequently asked questions
- Add This Calculator to Your Website
- References
How to use this laundromat value calculator
Enter the store’s real monthly numbers, not the listing’s rounded ones, and the tool returns a market value with all three approaches itemized. Five minutes of honest inputs beats an hour of arguing about the output.
- Revenue and expenses: use a 12-month average from bank deposits or the point-of-sale system. One-off repairs belong in expenses only if they recur; a roof replacement does not.
- Machine counts: count physical washers and dryers. Dead machines still count here because the tool prices the fleet, but they should lower your location and condition judgment elsewhere.
- Age and lease: age is the business’s age at this site, which the tool also uses as the equipment’s depreciation age. Lease years should include renewal options written into the lease, not verbal promises.
- Location grade: grade the trade area, not the store’s cleanliness. Renters nearby, visibility, parking and a competitor two blocks away matter more than fresh paint.
- Valuation multiple: this decides the headline. The 3.50 pre-fill is the BizBuySell sold median; the preset box also offers the 2.72 lower quartile and the 4.50 upper quartile of sold multiples.
- Cap rate: this is the buyer’s required return on NOI. Before accepting the 12% pre-fill, read the cap rate note in the formula section: it decides the income cross-check, not the headline.
One gap to know about: the tool works from raw NOI, while buyers price normalized earnings. If the seller works 50 hours a week in the store unpaid, the expenses you enter are understated and the value is overstated. Normalizing means adding back the owner’s salary and personal costs, then subtracting a realistic manager’s wage, the same adjustment an adjusted net profit calculator walks through line by line. Run your inputs both ways and treat the spread as your negotiating range.
The formula this tool actually runs
The estimate is the market leg, plus depreciated equipment, with three adjustment factors applied to the income leg only. The income and revenue legs are cross-checks, not components of the headline. Every factor is printed here because the old version of this page described two of them wrong.
Net operating income: NOI = (monthly revenue − monthly expenses) × 12. Income leg: (NOI ÷ cap rate) × location factor × lease factor × age factor. Revenue leg: annual revenue × (2.5 × location factor × (margin ÷ 30)), where margin is NOI as a percentage of revenue. Equipment: (washers × $2,500 + dryers × $2,000) × (1 − depreciation), with depreciation of 10% per year of business age, capped at 70%. Market leg: NOI × selected multiple (default 3.50). Estimate: market leg + equipment. A final floor of equipment + 2 × NOI sits in the code. With the market headline it only binds if a custom multiple below 2.0 is entered, since the market leg alone is then smaller than 2 times NOI.
| Adjustment | Input | Factor |
|---|---|---|
| Location | Excellent / Very good / Good / Fair / Poor | 1.25 / 1.15 / 1.00 / 0.85 / 0.70 |
| Lease years left | 10 or more / 5 to 9.99 / 2 to 4.99 / under 2 | 1.15 / 1.05 / 0.95 / 0.80 |
| Business age | 5 or more years / 2 to 4.99 / under 2 | 1.10 / 1.05 / 0.90 |
Two properties of this model deserve plain words. First, the revenue leg simplifies, once you substitute the margin definition, to NOI × 8.33 × location factor: despite its name, it is driven by earnings, not by revenue, and its displayed multiple (3.33 times in the worked example) is far above the 1.21 times median revenue multiple in BizBuySell’s sold data. Second, capitalizing NOI is a legitimate income approach, the same family of method the SBA’s buying guide describes as the capitalized earning approach, but the result is only as market-real as the cap rate you feed it. A 12% cap prices earnings at 8.3 times before adjustments; the 3 to 5 times cash flow range the Coin Laundry Association’s industry overview reports corresponds to cap rates of roughly 20% to 33%. If you want the income leg to speak market language, enter a cap rate in that band and compare. The mechanics of that conversion are the same ones a cap rate calculator lays out for property income.
Worked example: the $20,000-a-month store
The pre-filled inputs describe a solid mid-size store, and every figure below is the tool’s own output for those inputs, checked line by line.
| Line | Value |
|---|---|
| Annual revenue ($20,000 × 12) | $240,000.00 |
| Annual NOI (($20,000 − $12,000) × 12) | $96,000.00 |
| Profit margin | 40.0% |
| Income approach ($96,000 ÷ 12% × 1.00 × 1.15 × 1.10) | $1,012,000.00 |
| Revenue-multiple approach ($240,000 × 3.33) | $800,000.00 |
| Equipment (35 machines on an $80,000 basis, depreciation capped at 70%) | $24,000.00 |
| Market approach ($96,000 × 3.50) | $336,000.00 |
| Estimate (market + equipment) | $360,000.00 |
| Retired blend, for comparison ((income + revenue) ÷ 2 + equipment) | $930,000.00 |
Note on the equipment line: at 8 years the depreciation is 80%, but the model caps it at 70%, so the fleet keeps 30% of its $80,000 basis, which is the $24,000 shown. The two legs, drawn to scale:
Change one input and watch what moves now, and what does not. Drop the lease to under 2 years and the headline stays $360,000, while the income cross-check falls to $704,000 at 1.99 years (the 0.80 lease factor replaces 1.15). Grade the location Excellent instead of Good and the headline still stays $360,000, while the income leg climbs to $1,265,000 and the revenue leg to $1,000,000. At age 2 the headline becomes $400,000, because the fleet has only lost 20% of its basis and the equipment line rises to $64,000, while the income leg slips to $966,000 as the age factor falls from 1.10 to 1.05. That is the depreciation schedule outweighing the maturity premium in the cross-check, and it is a reason to sanity-check any result where the machines are much older than the business.
How this estimate compares with actual sale prices
Actual laundromat sales used to cluster far below this tool’s worked-example output, which is why the headline changed. The tool now leads with the sold-market figure, and the old blend survives only as a cross-check, so this section explains the gap the fix closed. BizBuySell’s benchmark set of 855 laundromats sold and reported from 2021 to 2025, drawn from BizBuySell’s Insight Report transaction data, gives the reference points in the table.
| BizBuySell sold data, 2021 to 2025 | Figure |
|---|---|
| Median multiple of seller’s discretionary earnings | 3.50 times |
| Average multiple of seller’s discretionary earnings | 3.65 times |
| Middle 50% of earnings multiples | 2.72 to 4.50 times |
| Median multiple of revenue | 1.21 times |
| Median sale price / median owner earnings | $250,000 / $76,560 |
Cross-check the worked example against those figures. Its $96,000 of NOI at the 3.50 times median earnings multiple points to about $336,000; at the top of the Coin Laundry Association’s 3 to 5 times cash flow range it reaches $480,000; at the 1.21 times median revenue multiple, its $240,000 of revenue points to about $290,400. Stated as multiples, the gap was direct: the retired $930,000 blend was about 9.7 times the store’s $96,000 of NOI, against the market’s 3.50 times median multiple of seller’s discretionary earnings. The new $360,000 headline is 3.75 times NOI including equipment, and the market leg alone is exactly the 3.50 times median. Each old cross-check landed well under the retired blend, which is what the recalibration fixed. Part of the gap is definitional: SDE adds back owner salary and one-off costs, so a store’s SDE usually exceeds its raw NOI, and part is locational, since these are national medians. The rest is the model itself, which capitalizes at a low default cap rate and scales its revenue leg off earnings. Use the tool to rank stores against each other and to see which factors move value; use the transaction multiples to anchor what you would actually offer. A general small business value calculator, a broader company valuation calculator, or the market approach valuation calculator gives a second opinion on the earnings side before you commit to either number. For the sale itself, a business sale calculator covers the transaction side of the same deal.
Why the lease can make or break the deal
A laundromat’s equipment is plumbed in and effectively immovable, so the business is only as secure as its right to occupy the site. That is why the tool swings the income leg from 0.80 times with under 2 years left to 1.15 times at 10 or more years, a 44% spread between the worst and best lease positions.
Read four clauses before you trust any valuation. The remaining term plus options you control has to outlast your loan: SBA lenders generally want the lease, including renewal options, to cover the loan term, and a 10-year loan against a 4-year lease is a refinancing crisis scheduled in advance. Rent escalations of about 3% a year are standard in this industry; 5% escalations quietly transfer the store’s profit growth to the landlord. An assignment clause decides whether the lease can transfer to you at all, or whether the sale triggers a renegotiation the landlord can price. An exclusive-use clause keeps the landlord from leasing the next unit to a competing laundry. If any of these fail, the correct response is a lower price or a new lease negotiated before closing, not a higher cap rate entered to make the spreadsheet feel safer.
Equipment value is real, but this tool prices it low
The fleet is the one part of a laundromat you can point at, and the tool values it on a $2,500-per-washer and $2,000-per-dryer basis, depreciated 10% a year to a maximum 70% write-down. By the standards of the new market, that basis is conservative: a single commercial washer costs $5,000 to $15,000 new, and the Coin Laundry Association puts the useful life of front-load washers and dryers at 10 to 15 years, not the roughly 7 years this model’s cap implies.
Two consequences follow. First, for a store with young, large-capacity machines, the tool’s equipment line understates replacement cost badly, and a seller should document actual machine ages and models rather than accept the line. Second, the depreciation clock is the business’s age, not the machines’ age: a 2-year-old business that bought a retiring owner’s 12-year-old fleet gets only a 20% write-down in this model. Ask for the equipment schedule with serial numbers and install dates, check vend prices and turns per day against the revenue claim, and price near-term replacements as a direct deduction from your offer. A store doing under 3 turns per machine per day with a $20,000 revenue claim is telling you one of those two numbers is wrong.
What competing calculators miss
The laundromat valuation space is mostly good articles and one gated tool, which leaves specific gaps this page is built to close:
- ExitWise’s laundromat valuation calculator: the closest true rival, but the estimate arrives as an emailed report after you hand over contact details, and it runs on annual revenue and EBITDA alone: no lease term, no location, no equipment schedule, nothing you can interrogate on screen.
- KMF Business Advisors: the strongest method writing in the space, with the BizBuySell transaction benchmarks quoted on this page, but it is a guide with a contact form, not a calculator.
- Iconic’s laundromat valuation guide: a free calculator and a clear 3 to 5 times cash flow framing, yet the tool is a single-multiple estimate: it cannot show an income leg and a revenue leg disagreeing, which is where the useful argument lives.
- TryCents’ profit and valuation benchmarks: solid revenue and margin ranges by store size, again with no interactive valuation and no lease or location adjustment.
- The gap this page fills: three approaches computed live and shown separately, with the sold-market multiple as the headline, the exact adjustment factors printed in a table instead of hidden, depreciated equipment as its own line, and the tool’s output cross-checked against the prices stores actually sold for, including where the tool itself runs high.
Before you sign: checks that move the price more than any formula
No calculator input survives contact with a dishonest seller’s books, so verify the earnings before you debate the multiple. These checks catch most inflated laundromat listings:
- The water bill test: water use tracks wash volume closely. Twelve months of water and sewer bills that imply half the claimed turns mean half the claimed revenue.
- Tax returns and bank statements: ask for three years of business tax returns, the documentation SBA lenders require anyway, and reconcile deposits against reported revenue. Cash-heavy stores that cannot document income get valued on the documented figure.
- Turns per day: divide claimed daily loads by machine count. Healthy stores run about 4 to 5 or more turns; the revenue claim, the water bill and the turns count must agree with each other.
- Rent burden: rent above roughly 25% of revenue leaves too little for utilities, labor and debt service at any multiple.
- The lease file: term, options, escalations, assignment and exclusivity, read in the actual lease, never summarized by the broker.
Professional practice backs this order of operations: the IRS’s longstanding guidance in Revenue Ruling 59-60 treats earning capacity as one factor among several, alongside the business’s history, economic outlook and financial condition, which is valuation language for “verify everything, then multiply.” A business broker or appraiser who works Main Street deals will run the same checks; the calculator’s job is to make sure you arrive at that conversation already knowing which numbers do not add up.
Frequently asked questions
Most owner-operated laundromats sell for 3 to 5 times net cash flow, according to the Coin Laundry Association, and BizBuySell’s 855 reported sales from 2021 to 2025 show a median of 3.50 times seller’s discretionary earnings and a median revenue multiple of 1.21 times. This calculator leads with the sold-market multiple and shows the income and revenue legs as cross-checks, which can run higher than those transaction figures at low cap rates, so use its output to compare stores and use the sold multiples to anchor an offer.
Seller’s discretionary earnings is the business’s net profit plus the owner’s salary, personal expenses run through the business, interest, depreciation and one-off costs: it is the total financial benefit to one working owner. Buyers multiply normalized SDE by a market multiple, so every add-back needs paperwork. If a replacement manager would have to be hired, subtract that salary before applying any multiple.
Most stores gross $5,000 to $25,000 or more per month, with large stores in dense markets above $40,000, and typical net margins run 20 to 35% of revenue. The spread is mostly rent, utilities and whether wash-and-fold services are offered on top of self-service.
Yes, more than almost anything except earnings. In this tool the income leg is multiplied by 0.80 with under 2 lease years left and by 1.15 with 10 or more years. In real deals a short lease also complicates SBA financing, because lenders want the lease term, including options, to cover the loan term.
This tool uses a $2,500 basis per washer and $2,000 per dryer, depreciated 10% per year of business age up to a 70% maximum write-down. That is conservative against the new market, where a commercial washer costs $5,000 to $15,000, and the Coin Laundry Association expects 10 to 15 years of service from front-load machines, so document real machine ages when the fleet is newer than the business.
The tool pre-fills 12% and uses 12% if the field is left blank, but understand what that means: capitalizing NOI at 12% pays about 8.3 times earnings before adjustments, while sold stores cluster at 3 to 5 times cash flow, which corresponds to cap rates of roughly 20% to 33%. Run the tool at both settings and treat the spread as the distance between an optimistic asking price and a market offer.
Not without documents. Cross-check claimed revenue against 12 months of water bills, three years of tax returns and bank deposits, and count turns per machine per day. Laundromats have historically taken a lot of cash, which is exactly why undocumented income gets valued at a discount or not at all.
No. It is a planning estimate that leads with a sold-market multiple and shows two formula cross-checks with your inputs, and it cannot see verified financials, machine condition or the actual lease. A transaction needs documented earnings and, for larger SBA-financed deals, an independent valuation from a credentialed appraiser.
Add This Calculator to Your Website
Embed this calculator on your own site with the code below. Pick a size to preview it live, then copy the code.
Powered by Calculator Zilo
References
- Coin Laundry Association (CLA). Industry Overview: market value at 3 to 5 times net cash flow, valuation factors, equipment useful life of 10 to 15 years for front-load washers and dryers, and turns per day. Accessed October 22, 2026.
- BizBuySell. Insight Report: small-business transaction data and valuation multiples; source dataset for the 855-sale, 2021 to 2025 laundromat benchmarks in the cross-check above (median 3.50 times SDE, median revenue multiple 1.21 times, median sale price $250,000). Accessed October 22, 2026.
- U.S. Small Business Administration. Close or Sell Your Business: how to value a business, including the capitalized earning approach. Accessed October 22, 2026.
- U.S. Small Business Administration. 7(a) Loans: acquisition financing, terms and eligibility. Accessed October 22, 2026.
- Internal Revenue Service. Revenue Ruling 59-60 valuation factors as carried in 26 CFR 20.2031-2, Valuation of Stocks and Bonds (Cornell Law Institute): fair market value where no market quotations exist, weighed on net worth, prospective earning power, dividend-paying capacity, goodwill and industry outlook. Accessed October 22, 2026.
- Internal Revenue Service. Publication 946: How to Depreciate Property (MACRS depreciation for business equipment). Accessed October 22, 2026.
- U.S. Bureau of Labor Statistics. Industries at a Glance: Personal and Laundry Services, NAICS 812, including drycleaning and laundry services (NAICS 8123) employment, earnings and establishments. Accessed October 22, 2026.
- U.S. Census Bureau. Annual Integrated Economic Survey (AIES): national data on business revenue, expenses and assets; the AIES now collects the former Service Annual Survey data. Accessed October 22, 2026.
- U.S. Environmental Protection Agency, WaterSense. WaterSense at Work, Section 3.5: Laundry Equipment; water use in commercial laundry operations, the basis for the water-bill cross-check. Accessed October 22, 2026.
- ENERGY STAR (U.S. EPA and U.S. Department of Energy). Commercial Clothes Washers: certified products and efficiency criteria. Accessed October 22, 2026.
- SCORE (U.S. Small Business Administration resource partner). What Is My Business Worth? SDE, industry multiples and the risk factors that move them. Accessed October 22, 2026.
