Website Valuation Calculator
A website that earns steady profit is an asset a buyer can price, not just a project you run. This calculator prices it the way online business marketplaces do: average monthly net profit multiplied by a multiple for the revenue model, then adjusted for domain age and traffic scale, with a range around the headline figure so you can see the negotiation room.
An estimate for screening and negotiation, not an appraisal. A buyer pays for verified profit, traffic quality and growth, and the final price is whatever diligence supports.
Quick Answer
A SaaS site earning $4,000 a month in profit, on a 6-year-old domain with 150,000 monthly visitors, is valued at $182,160 by this tool: $4,000 × 36, lifted 15% for domain age and 10% for traffic scale. The working range is $145,728 to $218,592, and its annual revenue at $6,000 a month is $72,000.
- Quick Answer
- How to use this calculator
- The formula, step by step
- A second example: an advertising blog
- What the tool multiples get right, and where they sit against the market
- What competing calculators miss
- When to use this, and when not to
- Frequently asked questions
- Add This Calculator to Your Website
- References
How to use this calculator
Start with profit, not revenue. Add up the last 12 months of net profit and divide by 12, then enter that average as monthly profit. A single good month flatters the result and a buyer will find the dip in diligence anyway, so the average is the honest input. Enter monthly revenue as well, but know its role is narrow: it only produces the annual revenue line, while the value itself comes from profit. Pick the revenue type that matches most of the income, enter visitors and domain age, and click Calculate.
The result box shows four numbers. The headline is the adjusted estimate. The minimum and maximum are 80% and 120% of that headline, which is the range to anchor a negotiation in rather than a single take-it-or-leave-it price. Annual revenue is monthly revenue times 12, shown so you can sanity-check the profit margin at a glance: $4,000 of profit on $6,000 of revenue is a 67% margin, which is plausible for SaaS and would look suspect for a store carrying stock.
The formula, step by step
Value = monthly net profit × revenue-type multiple, then age and traffic adjustments, then a range. The multiples are fixed in the tool: Advertising 24x, E-commerce 30x, SaaS 36x, Affiliate 18x, Mixed 20x. Domain age lifts the result by 15% at 5 years or more and by 5% from 2 years up to 5 years. Monthly visitors above 100,000 lift it by a further 10%. The range is always 80% to 120% of the adjusted value, and annual revenue is monthly revenue × 12.
Work through the worked example by hand. SaaS at 36x on $4,000 profit gives $144,000. A 6-year-old domain earns the 15% lift, taking it to $165,600. Visitors of 150,000 clear the 100,000 threshold, so a 10% lift takes it to $182,160. The range is $182,160 × 0.8 = $145,728 at the low end and $182,160 × 1.2 = $218,592 at the high end. Annual revenue is $6,000 × 12 = $72,000. Every one of those figures reproduces exactly in the calculator.
| Revenue type | Tool multiple | What it assumes |
|---|---|---|
| Advertising | 24x monthly profit | Display and video ads, traffic-dependent income |
| E-commerce | 30x monthly profit | A store selling its own goods, with stock and fulfilment risk |
| SaaS | 36x monthly profit | Recurring subscriptions, the most repeatable income here |
| Affiliate | 18x monthly profit | Commission income, exposed to program terms and search shifts |
| Mixed | 20x monthly profit | No single model dominates the income |
One input does nothing, and that is worth saying plainly. Monthly page views is collected but never read by the calculation. Changing it from 300,000 to 3,000,000 leaves every output untouched. That is a defect in the original tool, preserved here so the draft matches the live behaviour, and flagged for a fix rather than quietly patched. Visitors, not page views, drive the traffic adjustment. If you care about traffic value, the visitors field and the quality of that traffic are what count.
A second example: an advertising blog
Take a blog earning $2,000 a month in revenue and $1,500 in profit, on a 1-year-old domain with 40,000 monthly visitors, monetised by advertising at 24x. The base is $1,500 × 24 = $36,000. Domain age under 2 years gives no lift, and visitors under 100,000 give no lift, so the estimate stays $36,000, with a range of $28,800 to $43,200 and annual revenue of $24,000. Compare that with the SaaS example: a stronger model, an older domain and larger traffic end up far higher, which is exactly how buyers think. The multiple is not a reward for effort, it is a price for risk and repeatability.
What the tool multiples get right, and where they sit against the market
The method is sound. Marketplaces price online businesses as a multiple of monthly net profit, and Flippa’s own valuation guide cites public benchmarks of 30x to 45x monthly net profit as typical, while Ahrefs’ valuation walkthrough works the same profit-times-multiple method and lands on 30x to 45x for a typical site. This tool’s fixed multiples sit at the conservative end of that conversation, and for SaaS and affiliate sites they sit below the ranges many brokers quote. That is not a mistake to hide: it means the tool gives a cautious screening figure, and a strong SaaS business with low churn and diversified traffic could reasonably command more in a real sale.
One number per revenue type, applied mechanically. Fast, repeatable, and easy to compare across sites. It cannot see churn, traffic sources, or growth, so it prices every SaaS site at 36x whether it is growing or shrinking.
A range moved up or down by diligence: 12 months of stable profit, organic traffic share, email list, owner dependence, and niche risk. The same site can sell at the top of the range with clean books and at the bottom with a single traffic source.
Use the tool figure as your floor for a conversation, not as a listing price. If the tool says $182,160 and your books show 12 months of rising, diversified profit, a broker may well argue above it. If profit is lumpy, traffic comes from one search update away from trouble, or the owner is the whole business, expect offers below it. The range the tool prints, $145,728 to $218,592 in the worked example, is a better starting point for that conversation than the headline alone.
What competing calculators miss
Most free website value tools ask for traffic and guess revenue from it, or they ask for a domain name and return a number built on traffic estimates they cannot see. That inverts the logic: traffic without profit is not value, and a site with 200,000 visitors and no profit is worth its assets, not a multiple of nothing. This calculator starts from profit you actually bank, which is the number a buyer underwrites. It also prints the range and the annual revenue beside the headline, so the margin is visible instead of buried.
What it still cannot do is diligence. It does not check whether traffic is organic or bought, whether revenue is recurring or one-off, whether the niche is seasonal, or whether the seller does unpaid work that a buyer must replace. Empire Flippers’ move to annual multiples makes the same point from the marketplace side: the multiple is only a shorthand for a year of verified earnings. Treat any single-number valuation, including this one, as a screening step before real due diligence.
Key takeaways
- Value follows profit, not traffic: profit × multiple, then age and traffic adjustments.
- The tool’s multiples are fixed and conservative: Advertising 24x, E-commerce 30x, SaaS 36x, Affiliate 18x, Mixed 20x.
- Page views change nothing in this tool. Visitors above 100,000 add 10%; domain age of 5 years or more adds 15%.
- Use the 80% to 120% range for negotiation, and verify profit over 12 months before trusting any figure.
When to use this, and when not to
Use it before listing a site, when an inbound offer arrives, or when you are weighing whether growing profit by $500 a month is worth more than growing traffic by 50,000 visitors. At 36x, that extra $500 of monthly SaaS profit is $18,000 of value before adjustments, which is a concrete way to rank growth projects. Do not use it as an appraisal for tax, a loan, or a partnership buyout, and do not use it on a site with no profit: the tool refuses a zero or negative profit with a prompt to enter monthly profit, because a multiple of zero is zero and the real question for a pre-revenue site is what its assets are worth separately. For a whole operating business rather than a website, a company valuation calculator built on earnings and book value may fit better, and for a small owner-operated business the small business value calculator covers the owner-earnings angle this tool skips. If traffic monetisation is the question, check what each visitor is actually worth with a revenue per click calculator before assuming more visitors means more value.
Frequently asked questions
Monthly net profit is multiplied by a fixed multiple for the revenue type, then adjusted for domain age and traffic scale. In the worked example, $4,000 of SaaS profit at 36x gives $144,000, a 6-year-old domain lifts it 15% to $165,600, and 150,000 monthly visitors lift it a further 10% to $182,160, with a range of $145,728 to $218,592.
Buyers pay for profit they can keep, not revenue they must spend to earn. Two sites can each make $6,000 a month in revenue while one keeps $4,000 and the other keeps $500, and no buyer prices them the same. Revenue is still shown as annual revenue, but the valuation is built on profit.
This tool fixes the multiple by revenue type: Advertising 24x, E-commerce 30x, SaaS 36x, Affiliate 18x, Mixed 20x monthly profit. Market benchmarks run wider, with Flippa citing 30x to 45x as typical, so treat the tool figure as a conservative screening value and expect diligence to move a strong or weak site away from it.
Only through monthly visitors, and only above 100,000, where the estimate rises 10%. Monthly page views do not change any output in this tool, even though the field is collected. Traffic quality matters in a real sale, but this tool cannot see it, so it prices traffic only through that single threshold.
A domain aged 5 years or more lifts the estimate 15%, and a domain aged 2 years to under 5 years lifts it 5%. Under 2 years there is no lift. Age is a rough proxy for stability and history, not a guarantee, and a young site with strong profit can still outvalue an old site with thin earnings.
The minimum is 80% of the adjusted estimate and the maximum is 120%, giving a negotiation range instead of a single price. In the worked example that range is $145,728 to $218,592 around the $182,160 headline. Real sales land inside a range like this because buyers and sellers weigh the same profit differently.
No. It is an estimate for screening and negotiation. A sale price follows verified financials, traffic audits, and due diligence on growth, niche risk, and owner dependence. Use the tool to set expectations and to test offers, not as a listing price or a formal valuation.
The tool asks you to enter monthly profit and produces no value for zero or negative profit, because a profit multiple applied to zero is zero. A pre-revenue site is worth whatever its separate assets, an aged domain, an audience, or ranking content, might fetch in negotiation, not a multiple of earnings it does not have.
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References
- Flippa. How to Value a Website in 2025 (public benchmarks of 30x to 45x monthly net profit; SDE definition). Accessed October 24, 2026.
- Flippa. Flippa Seller Guide (asking prices as a negotiated multiple of earnings, generally 2x to 4x annual net profit). Accessed October 24, 2026.
- Empire Flippers. Switching to Annual Multiples (monthly multiple divided by 12 equals the annual multiple; typical 27.8x monthly, premium 31.1x monthly in 2026 data). Accessed October 24, 2026.
- Empire Flippers. Changelog (September 2026 switch from monthly to annual multiples across listings). Accessed October 24, 2026.
- Ahrefs. How Much Is My Website Worth (12-month average monthly profit times a 30x to 45x multiple; SDE add-backs). Accessed October 24, 2026.
- WPBeginner. How Much Is My Website Worth (rule of thumb of 20x to 50x average monthly net profit; traffic, earnings and audience inputs). Accessed October 24, 2026.
- SiteWorthIt. How Much Is My Website Worth? Free Valuation Calculator (sale-price examples by niche; monetisation outweighing raw traffic). Accessed October 24, 2026.
- Philosophers Stone. Website Sale Valuation: Standard Revenue Multiples (2025 to 2026 multiples by asset class, including SaaS 40x to 60x and content 25x to 29x). Accessed October 24, 2026.
- Organic Arbitrage. Flippa vs Motion Invest vs Empire Flippers: Buyer Guide (platform multiple comparison by business type). Accessed October 24, 2026.
- Gaurav Tiwari. Website With No Revenue: Flippa Valuation Guide (a zero-profit site has no profit-multiple value; price comes from replaceable assets). Accessed October 24, 2026.