Marketing Calculators

Marketing budgets are easy to spend and hard to judge. These calculators put a cost on each click, lead, customer, and sale, and measure what campaigns actually return, so you can see which channels earn their keep and which ones just look busy.

Most of the tools here answer one practical question: what did that marketing actually cost per result. The Cost Per Click Calculator, joined by cost per impression, cost per lead, cost per conversion, and cost per action, alongside cost per call, cost per visit, and cost per completed view for video. Put together, they let you compare paid search, social, email, and video on the same footing instead of comparing unlike figures.

The rest of the collection looks at the business behind the campaign. Acquisition Cost Calculator figures show what a new customer cost to win, set against earnings per lead, while Churn Rate Calculator figures and lead velocity show whether you are keeping customers and growing the pipeline. Market share, market penetration, and market opportunity put your own results in the context of the wider market, and the Return On Spend Calculator ties spend back to what came in. There are also calculators for advertising budgets, return on ad spend, affiliate and influencer rates, sponsorship value, and the value of a keyword — the smaller judgements that shape a marketing plan before any money is spent.